Digital marketing

We create effective digital marketing campaigns that expand your reach and engage your customers. We focus on precise targeting and data analysis, ensuring that your efforts are efficient, measurable, and perfectly tailored to the needs of your business.

Digital marketing

New approach to digital marketing

We are building a cohesive digital marketing ecosystem that integrates SEO/SEM, content marketing, social media, email marketing with automation, paid campaigns, and advanced analytics. We rely on data – from detailed keyword research, through attribution analysis, to optimizing customer acquisition processes and automating communication. This enables us to help increase lead generation and sales while maximizing the effectiveness of marketing expenditures.

Data-driven strategic planning

We focus on a deep understanding of your industry and audience, which enables us to create precise strategies based on data analysis. As a result, every communication channel and campaign are maximally effective and yield measurable results.

Process automation and communication personalization

We are introducing marketing automation that streamlines lead acquisition and nurturing, while also enabling message personalization at every stage of the customer journey. This solution enhances audience engagement and improves conversion rates, all while relieving the marketing team of some of its burdens.

How it works

Budujemy?spójny ekosystem marketingu cyfrowego, który ??czy SEO/SEM, content, social, e-mail/marketing automation, kampanie p?atne oraz analityk?. Dzia?amy danymi (research s?ów kluczowych, atrybucja), porz?dkujemy procesy pozyskania i automate CI/CD, komunikacj?, aby zwi?ksza? leady i sprzeda?.

Business benefits

Thanks to our marketing solutions, you can rely on real support for business growth through effective customer acquisition, cost optimization, and sustainable brand positioning online. Our approach combines precise actions and modern technologies, enabling flexible strategy adjustments and maximizing return on investment at every stage.

More leads and sales

Thanks to precise targeting and conversion optimization, you can more easily attract valuable customers.

Lower CPA / higher ROAS

Constant optimization and automation reduce acquisition costs and increase return on investment.

Organic visibility

Technical SEO and valuable content ensure sustainable growth in search engine traffic.

Consistent data

We integrate CRM and BI, which allows for better analysis of customer journeys and more accurate decision-making.

Scalability

Solutions evolve alongside your business, from MVP to full multi-channel campaigns.

Increased customer engagement

Personalization and automation foster loyalty and long-lasting relationships.

Implementation process

We carry out the implementation process step by step, with complete transparency and flexibility, ensuring that our actions are best suited to the needs of your business. From detailed analysis and diagnosis, through strategy preparation and creative development, to testing, optimization, and scaling – we are with you at every stage. This guarantees that your investment in digital marketing will yield tangible results and that the entire process will proceed smoothly and without unnecessary complications.

Analysis and Diagnosis

SEO/SEM audit, content, channels, competition; KPIs and campaign objectives.
Media strategy and plan

Segments, personas, content map, budgets, and channel priorities.
Project and preparation

Content calendar, creations, landing pages, automation paths.
Pricing and schedule

Package variants (MVP ? development), campaign timeline.

Execution

Implementation of content, campaign configuration, automations, CRM integrations.
Testing and optimization?

A/B testing, bid tuning, technical SEO, conversion rate optimization (CRO).
Implementation at scale

Scaling effective channels, expanding segments.
Care and Development

Cyclical report, growth roadmap, automations for the "next step."

Frequently asked questions (FAQ)

What is digital marketing and when does it make sense?

This is a set of online actions aimed at building recognition and sales: SEO, paid campaigns (Google/Meta/LinkedIn), content, social media, email/marketing automation, as well as analytics and CRO. It works well in B2B (lead generation), e-commerce (ROAS, revenue), and local services (inquiries/calls).

What does the collaboration process look like — from strategy to scaling?

Discovery (cele, personas, market/competitor analysis) ? channel strategy and content plan ? setup of tools and tags ? creation/landing production ? campaign launch ? iterative optimizations (A/B testing, budgets, new segments) ? KPI reporting and scaling recommendations. We work in sprints (2–4 weeks).

What channels and formats do you use?

SEO (technical, content, linking), Google Ads (Search, Performance Max, Shopping), Meta Ads (Facebook/Instagram), LinkedIn Ads (B2B), YouTube Ads, remarketing, email/SMS, marketing automation (lead nurturing), content (blog/ebook/webinar), digital PR, and image campaigns.

What tools are you using and what does the analytics look like?

GA4, Google Tag Manager, Google Search Console, Looker Studio/Power BI (dashboards), Ads Manager (Meta/LinkedIn), Google Ads, SEO tools (Ahrefs/Semrush), heatmaps and tests (Hotjar/Optimizely), CRM (HubSpot/Pipedrive) and integrations through API/iPaaS. We configure pixels, conversions, Consent Mode, and an attribution model tailored to the funnel.

What is needed to effectively initiate actions?

Goals and monthly budget, personas/markets, access to accounts (GA4, GSC, Ads, Meta/LinkedIn, CRM), creative resources (logo, brand book, photos/videos), legal consents (cookies/CMP), value propositions/offers, list of products/services and margins (for ROAS), access to the website/store (CMS) and potential integrations (ERP/CRM).

How do you integrate marketing with SEO/content and the landing page?

We design landing pages according to search intent/campaign segments, optimize CWV and UX, create content (articles, case studies, lead magnets), and implement schemas (FAQ, Product, Organization). We direct campaigns to dedicated landing pages rather than the homepage — this increases conversion.

How does marketing automation and lead nurturing work?

We segment traffic, set up scenarios (e.g., abandoned cart, lead magnet ? educational sequence), lead scoring, CRM integration, and qualification rules (MQL ? SQL). As a result, we shorten the time from the first contact to sales and improve the quality of leads.

How do you plan budgets and forecast results?

We start with tests (the so-called learning budget) for several hypotheses: keywords, target groups, and creatives. After 2–4 weeks, we shift the budget to the winners and scale up. We maintain a buffer for testing (10–20%). In e-commerce, we aim for the target ROAS/POAS, while in B2B, we focus on CPL and SQL costs.

How do you ensure compliance with GDPR and privacy?

We are implementing CMP, Consent Mode, IP anonymization, data minimization, and retention policies. We are mapping data flows (site ? GTM ? platforms), ensuring clear clauses and easy withdrawal of consents. If necessary, we assist with DPIA.

What does conversion rate optimization (CRO) and A/B testing look like?

We formulate hypotheses based on qualitative data (click maps, sessions) and quantitative data (GA4). We test headlines, CTAs, section layouts, forms, landing page lengths, and offers. We implement successful results in production and archive unsuccessful variants — this allows subsequent iterations to be quicker and more cost-effective.

Contact us

We’re happy to answer your questions and help resolve any doubts you may have!

ADDRESS

Jana Keplera 36, 80-299 Gda?sk

PHONE

+48 501 473 978

office@new.techfinity.pl

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Digital marketing

Digital marketing

New approach to digital marketing

Data-driven strategic planning

Process automation and communication personalization

How it works

Business benefits

More leads and sales

Lower CPA / higher ROAS

Organic visibility

Consistent data

Scalability

Increased customer engagement

Implementation process

Analysis and Diagnosis

Media strategy and plan

Project and preparation

Pricing and schedule

Execution

Testing and optimization?

Implementation at scale

Care and Development

Frequently asked questions (FAQ)

Contact us